Road Creation About

In many cases, business and brand strategy are (almost always) misaligned. We endeavour to marry them together and drive your business goals. With a thorough understanding of each client's business and expected outcomes, we can challenge what's around it, what you really need, and then transform it. Our team of bright-minded thinkers deconstruct and construct; disconnect and connect. Our clients partner with us to do things differently with a variety of objectives. Whether raising brand awareness or recreating an image, generating revenue or simply creating some noise.

It’s more than businesses as well. We love to drill into the aesthetics too- how things could be beautifully formed, mixed eclectically, challenging the eyes with new juxtapositions. Above all the pretty things, we also care about the operations, outlooks and the outcomes.

In short, we only pick good works to work on and we deliver good work too!

Word search
How many words can you identify from your project?
How far can you “make sense” of your own puzzle? Throughout different events, productions, or creations, Road Creation endeavors to create a full and inclusive experience that embraces all of the above sensations and sentiments.

SERVICES
What do we do?

Nothing is too big or too small for us
from startups to global brands,
from those who only need a little
guidance or those who need a
complete breakthrough
we are there to help.

We help to identify and review problems, smoothen and restructure issues. We create opportunities from your previous learnings and we drive success with our meticulous mindsets. We solve your issues with our strong international insight, and intricate network in different expertise (PR, creative, media, Human resources agencies). We create your custom roadmap to address your business in various units and endeavour to depict a narrative and design a consumer experience that suits your company, your employees, and your consumers, at the same time thrive between the nuisances of different cultures, and the gap between your vision and current reality.
CONSULTANCY & PLANNING
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We are here to listen to your needs. From start-up business, mature brand, or talented brand, Road Creation offers full consultancy services. We conduct market research and business analysis to generate market insights to review challenges and opportunities. Extensive experience in financing and operations, as well as budget control and drive ROI, we work hand in hand with your in-house operation team or external business partners to develop impactful visions and compelling narrative.
CONTENT CREATION
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We are here to make your dream come true. From art ideation to production, we offer a full range of content creation services, for instance 2D and digital content creation, including branding and identity, editorial and copywriting. We’re also skilled at interior decoration, styling, photography, video production, campaign amplification, and social media. From prototype to full concept creation, our experienced and skillful team would work together with our trusted partners to realise your ideas into a tangible form.
PR & BRAND EXPERIENCE
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Customer experience is quickly becoming the key metric for every business. We are the experts in creating the wow effect with in-store experience, PR events, VIP activities, to name a few. We can produce the extra noise with your press, your customers, your business partners, VIPs, etc to convey the holistic perception for the business. The result is a unique style, a memorable event with a talk-ability element.
PEOPLE DEVELOPMENT
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We pick the right people for your business. People are the heart of any business, hiring the right talent is crucial to determine your success. Road Creation organizes all operational aspects including staffing, training, and workflow. We create people development programmes and assist with talent acquisition. We also adopt a programmatic approach to enhance employee experience which establishes your employees being the “walking models” of your business and create your own brand culture.

APPROACH
How do we do it?

Research ｜Strategy ｜Creative ｜Integration

We pride ourselves on the deep know-how and the extensive networks that we possess among various industries to enable your success. We are the one-stop shop that provides a holistic approach to the entire marketing, branding, and human resources strategy.